The Why of Urgent vs. Important – Seth Godin
You know you should be focusing on the long-term journey, on building out the facility, signing up new customers or finishing your dissertation.
But instead, there’s a queue of urgent things, all justifiable, all requiring you and you alone to handle them. And so you do, pushing off the important in favor of the urgent.
Of course, everyone has this challenge, but some people manage to get past it. Even you, the last time you made a major move forward. Think about it–those urgencies from a few years ago: who’s handling them now?
The reason we go for urgent is that it makes us feel competent. We’re good at it. We didn’t used to be, but we are now.
Important, on the other hand, is fraught with fear, with uncertainty and with the risk of failure.
Now that you know why, you can dance with it.
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This is an oldie but I don’t know if enough people know about it. Within your compass app on the iPhone, there is a level. When opening up the compass app, simply swipe left to reveal the leveling app. I have used this thing countless times around the house on small projects – it’s very handy. Also – it levels both horizontally (phone flat) and vertically (phone on its edge). Check it out!
Quote: “Never confuse action with progress.”